Jeffrey Katzenberg

http://www.usatoday.com/story/tech/2012/10/22/ceo-forum-dreamworks-jeffrey-katzenberg/1646191/

 

The link above is to a good write up about Dreamwwork’s Jeffrey Katzenberg. Below are a few interesting parts…

His involvement in politics led to a job as “a gopher,” running errands for Paramount, where a producer witnessed his work ethic. “What I learned then … is give 110% of yourself at everything you do (and) no matter what the assignment is that somebody gives you, exceed their expectations just by some little amount.”

Other tried-and-true tips that Katzenberg propped up with personal experiences: Don’t take “no” for an answer; believe in yourself; get into the stream

Q: How has streaming of movies affected Hollywood?

A: Right now, we’re in this sort of period of transition into a digital world. I really do genuinely believe what will happen is that going to a movie theater is going to continue to migrate into higher and higher, and to more of a premium experience not unlike sports.

People are going to pay for what they watch by the inch. First of all, everything will become available within a very short window after that theatrical experience. Sports learned that it didn’t matter, that these are not competitive experiences. People who want to go have a communal experience and want to be there in a big way. It’s not competing with somebody that wants to the watch it, you know, on a BlackBerry.

Q: Pay by the inch? Please explain.

A: Here’s what I mean. Take a movie like Madagascar 3. About 150 million people pay us about $10 from beginning to end on the movie. Some people go to the movie theater, some buy a DVD, some get it from HBO, some from Netflix, some from Redbox. But you sort of take it through the whole course, whole life of the movie, (it) is about 150 million people, and it’s about $10, on an average.

Ten years from now, two and a half billion people are going to pay us, on average, $1.50. Literally hundreds and hundreds and hundreds of millions of people for 65 cents will watch it on a smartphone in all parts of the world. Then you’ll pay $2 to watch it on your iPad. You’ll pay $5 to watch it on a big high-def flat-screen TV, and you’ll pay $15 to watch it in a premium movie theater, $25 to watch it in IMAX and $10 billion to watch it in Richard Branson’s spaceship somewhere.

The one thing that the movie business has done, which is very different than music, is we have always made our product available to people in different shapes, different forms, different prices. You can own it, you can rent it, you can borrow it. Please don’t steal it. Digital will move us to a mass, mass, mass market, radically different from what we have today. All the stakeholders will change in terms of what their stakes are.

On the power of technology:

Technology is literally democratizing the world, but it’s also democratizing our world. Anybody can buy a camera.

I said to my son (David), who went to Boston University and is an aspiring film maker, “Go to the store, buy a camera, make a little film. You want to be a director, show them you can direct.” And he did.

He made a little short film, 12 minutes long, called The Life and Times of RJ Berger, which then became a TV series for MTV Network for two years (The Hard Times of RJ Berger), and that literally sent him on his career — which I have had zero to do with.

I think the power of technology today has allowed the barriers to get lower and lower and lower in terms of both in animation and any kind of filmmaker today.

 

There’s some good ethics in here, but also has some thoughts on on demand services. I’ve been looking into gaming side but movie streaming is massive.

 

 

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